James Harmon, Principal
Jim Harmon has more than 30 years’ experience in real estate development and residential construction including land acquisition and entitlement. Throughout this career, he has overseen more than 10,000 residential lots and homes, and more than 300,000 square feet of commercial space, for a combined value in excess of $1 billion.
Jim began his career as a carpenter in 1977, and soon after made the natural transition to home building and land development. After working for several established home-building and development companies in Colorado and California, Jim recognized the need in Denver’s challenging real estate market for quality, affordable housing. In 1998 Jim founded Amber Homes, Inc., which operated in metro-Denver. In January 2008, when the residential construction market was in decline across the country, Jim & Mark formed Community Preservation & Management, LLC to provide development, construction & maintenance services for existing residential communities.
Prior to forming Amber Homes, Jim had the following experience:
- 1996-1998 VP of Operations for PrideMark Development Company
- 1993-1996 Manager for Land Development Group, AVP Lowe Enterprises of Colorado
- 1990-1992 Vice President of the Baldwin Company, Los Angeles County Division
- 1986 – 1990 Project Manager for Raznick and Sons, Woodland Hills, CA
- 1982-1986 US Home Corporation in Denver, CO and Riverside, CA
Jim obtained his bachelor's degree in business from the University of Colorado. In addition to being a leader in Denver's homebuilding industry, Jim also has contributed both time and financial support to various charitable organizations in the Denver area.
Mark Rehm, CPA
President & CFO
Mark provided business consulting and accounting services for Amber Homes, Inc. and the Harmon’s other business and personal entities from 1998 through 2003. Mark accepted a position with the company on a full-time basis in January 2004 as Vice President of Finance and Chief Financial Officer. In this role, Mark has been instrumental in the operations of Amber Homes and the growth of Community Preservation & Management.
Mark currently oversees the day-to-day business operations including accounting, sales, and marketing, purchasing and construction services departments for the company. He maintains banking relationships and assists with vendor and investors relations. Mark helped to manage the growth of the residential construction business and cash flows as that business declined in a challenging economic environment.
Before joining the company, Mark worked in public accounting for over sixteen years. His public accounting experience included serving as a manager in a national accounting firm and as a partner in a regional accounting practice. Mark has a bachelor of science in business administration from Appalachian State University and is a certified public accountant.
Lauren Morley, Principal
Lauren Morley was born and raised in the world of Construction and between her and her sisters, she was always the most intrigued about one day following in her father’s path and working in construction. Though new to the industry with only 3 years under her belt in the new construction/general contracting industry, Lauren has been a part of the construction world since she was a little girl.
While following in her parents footsteps she began working on her degree at University of Colorado at Boulder while pursuing a career as a golf course manager. Lauren’s love of golf was a direct influence of her father, a longtime golf enthusiast. She spent 7 years helping grow the game through outreach programs, children’s programs, and other efforts with her work through the Colorado Golf Association. In those 7 years Lauren grew from a part time golf shop assistant to the Director of Player Development at CommonGround Golf Course.
After Lauren graduated with a Bachelor’s degree in Psychology with a minor in Business, it was time for her to decide what to do with her future. When her father approached her about joining the family business and helping him grow the new construction side of the business, the opportunity was too good to pass up.
Lauren has now been with the company approaching 3 years. She currently runs the purchasing department, as well as assists in the day to day operations of the new construction company. Lauren and Geneva work closely together, they know it is a full time job keeping all of the boys in line!
Geneva Cruz-La Santa
Closing/Warranty Coordinator & Office Manager
Geneva M. Cruz-La Santa has over 25 years of customer service and administration skills. At very young age, Geneva was obsessed with being organized and being the backbone of getting tasks completed. She lives by a quote from Aristotle - “We are what we repeatedly do. Excellence, then, is not an act, but a habit”
Though Geneva loved her first job as a master engraver / Assistant Manager for Things Remembered, her first true passion started in February 1992 with Vertical Marketing Inc. where she developed and mastered her organization and office skills as Licensing Coordinator / Technical Support Administrator. Then in March of 1999 when she strove to be a professional mother / housewife. However, Geneva quickly learned she was a little too motivated and too organized, and by August of 2000 she had out organized even herself. She knew it was time to get back into the work force.
Geneva joined the Queen of Peace Preschool & Kindergarten Catholic School Staff as Office Manager/ Administrative Assistant from August 2000 to June 2003. Ultimately the school was closed due to the condition of the old buildings. Little did Geneva know that this moment would lead her into a 14 year career in the new-construction industry.
In September of 2003 Geneva began her journey with Amber Homes, Inc. as Assistant Marking Coordinator, they quickly learned she thrived with more on her plate and Closing Coordinator was added to her title. As the market turned in 2008 and Amber Homes had to branch out from new construction, Geneva stayed loyal through the many changes. As the company began to focus more on the general contracting portions of the company, she assisted them by focusing on office management, safety management, warranty coordinator, as well as construction administrator…otherwise known as, director of everything.
Once the market began its upswing in 2013, Geneva was integral in helping Jim and Mark return to the world of new construction. She began to hone her developing skills, and on top of all of the work still going on with Community Preservation & Management, Geneva also took on the roles of office manager & closing & warranty coordinator for new construction.
Geneva loves the transition into Antero Homes as the company continues to grow and take on more, she is able to indulge her over-organization while also developing her marketing and sales skills as well. She has now been with Jim and Mark for 14 years, and she will be the first to tell you that it has most definitely been a journey!
Cole Sharpe is the up and coming green horn of the office, though he has only been with the company since January of 2017, he has already learned a great deal.
Cole was born in Salida, CO, though he moved down to the foothills in 2006 when he began high school at Golden, CO, making him one of the rare few Colorado born and raised natives.
Cole had been working as an EMT through Rural Metro, AMR & Airlife for 5 years. Though he loved the fast-paced work and making a difference in his job every day, Cole knew that it was time for a new challenge. He was in search of a career that would carry him through the next phase of his life as he prepared to get married.
That is when he heard about an opportunity through his future father-in-law, a foreman for R3NG, a roofing company started by Jim and Mark. Antero Homes was starting up, Jim was looking for a green horn who was smart, motivated, and looking to learn about the construction world. Cole was looking for a new challenge and the start to a great career. It was a perfect fit!
In the 7 months Cole has worked for the company, he has taken part in education regarding plan reading, IRC & IBC code, SWMP education, and others. Cole is also motivated and enthusiastic about furthering his education. He has gone from shadowing Jim, Steve, & Cory, to actively assisting the day to day and big picture operations and each and every job for Antero Homes.